MARKETING CASE Essay Example | Topics and Well Written Essays - 250 words

MARKETING CASE - try ExampleFurther, the CRM deployment team did not try and have different softw atomic number 18 for different countries or ware lines. Essentially, the CRM team ensured that the sales force wherever they are use the same system because they believe that the guest experience is universal. This motto of standardization of point of cont dally experience and integration with the larger affair drivers and objectives meant that the CRM system has been developed to address tomorrows problems as well and as the team puts it, they are in the business of offering solutions.What could have been done differently is that the software could have been customized for certain mathematical product lines which have different customer experiences. Though the case explicitly mentions why this was not done, I do believe that top tier integration can go hand in hand with fag tier customization which is essential in a globalized world economy where the ability to think global and ac t local is often the differentiating factor between global