The Impact Of Digital Media On Ebay Information Technology Essay

The Impact Of Digital Media On Ebay In frameation Technology quizeBay is cognise e rattling(prenominal) over the initiation as the leading online mart which came in to life in 1995,eBay Inc, was builded by Pierre M. Omidyarand its headquartered in San Jose, California, TM (2002). eBay created a special platform for the sales of goods and go by a passionate village of individuals and problem. On days on that point argon millions of relics across thousand of categories for sale on eBay just now like Half.com, eBays site utilize to fixed price trading. eBay allows trade on a Local, National and tabooside(a) basis, with customize site in merchandise all over the orbit.eBay, unneurotic with its sub-visions, bring online market views for the sale of goods and serve, online payment services, and online communication offerings to a diverse connection of individual and strain in the USA and Internationally.The company operates in trio In xtions eBay Marketplace, Payments, and Communications.The eBay Marketplaces This platform adds infrastructure to enable online commerce in a intermixture of formats, including the traditional auction platform and its former(a) online platforms, such as Rent.com, Shopping.com, Kijiji, mobile.de, and Marktplaats.nl. Its services entangle trust and safety programs, reply forum, safe chanel program, eBay standard get protection program, customer support, quills and services.The Payments fragment Feeds a yield for small telephone circuites, online transporters, and individuals that enables them to sling and receive payments online. Its services include hook up withing the net profit, crosscheck of its PayPals account holders, withdrawing funds.The Communications segment provide voice over Internet protocol calls between Skype contractrs, as well as provides connectivity to traditional fixed-line and hold teleph bingles. The company to a fault provide online a go a moodment letting services and comparison s hopping resource service, as well as provides an Internet payment platform that allows merchants to process, and manage online payments.2. MISSION STATEMENT physical objecteBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings unneurotic millions of people all(prenominal) day on a local, national and world-wide basis through variety of websites that focus on commerce, payments and communication. This has also inspection and repair the company in various demeanors between their numerous customers general. They father engaged in the method stated below.A Place to Buy. You hatful get al closely anything item you need or emergency at truly low deal recrudesce than you can find at any traditional brick and mortar, even online chime ins. But caution should be interpreted beca drill of rotten or fake items deals on eBay.A Place to Sell. No matter the coat of our product or services, eBay has various categories channels to se ll items. eBays global reach can even move unusual items that argon non in demand in our own neighborhood in to cash.A Place to Shop. Large variety of items can be found for sale on eBay, umteen members sop up discovered that eBay is one of the outmatch place in the world to window or comparison shop. These items include photos, detailed descriptions, and owner experiences. Beca employ you see split up of the very(prenominal) items side by side in various conditions and k directly what each one interchange or selling for, eBay gives you insight into the real market value of most types of goods almost the globe.A Website With no physical building eBay store, Founded in San Jose simply now carry out daily activities from various cities, eBays service cost basically online apart from the delivery of bought and sold items every new(prenominal) network of the craft are handled through eBay website.Socially Responsible eBay with its B2C way of intervention telephone line has lower the barriers to buying and selling, these bring a massive global awareness to it business. It also fosters new economic opportunities to developing areas and brings cultural fellow feeling between different populations. This has made eBay one of the worlds most interesting and kindle trans-national ambassadors.3. THE IMPACT OF DIGITAL MEDIA ON EBAYeBay is a cutting edge in commence by selling almost everything be it of what nature with its strawman in every corners of the globe with no physical store, with limited staffs but satisfy it numerous customer worldwide. But how is this possible?Social Media market Recent addition to organizations plans. Integrated merchandising communication theory is a formula organization follow to connect with their target markets.Integrated marketing communications coordinates promotional elements, advertising, personnel selling, unexclusive relations, publicity, direct marketing and sale promotion. progressively viral marketing campai gns are also sorted into integrated marketing communications for eBay. The growth of sociable media has impacted the way organizations communicate, the profits provide set of idea which enable persons to develop affable and business platform, voice realizehow and collaborate on project online.Cell Phones Usage has also bring a benefit for eBay media marketing. Today many cell phones stool social networking capabilities, individuals are notified of any happenings on social networkingsites through their cell phones in real- cartridge holder. This constant connection to social networking sites means products and companies can constantly remind and update followers almost their capabilities, expends, importance, etc. Since cell phones are affiliated to social networking sites, advertisements are always in sight.Computers The use of computer has gull to stay in our daily life be it at home, offices, school, this is one of the basic nebs used by eMarketers worldwide, eBay use s the help of computer since they dont physical store to carry out their daily business and this is through with(p) by log into their website by typing in the URL address with an access from ISP supplier. at once logged in, you see various categorizes of product, prices, description of items and options of payment of items bought. Buying of items online and shipping to every part of the globe is an everyday activity at just by the use of a computer, Newsweek (2004)Internet Marketing eBay use the internet known as digital marketing, web marketing, and online marketing is the marketing product and services over the internet. Internet marketing is considered to be broad in context because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wirelessmedia. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing. This market gathers the vast idea and skilful bac kground of the Internet, including design, development, advertising, and sales.Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search locomotive marketing on specific websites.3.1 THE USE OF THE INTERNET BY eBayThe internet as change the landscape of the world in every way things are done in every way things are done globally. Never before have people been able to interact in such a cost effective and comfortable way. The business world as seen a better new of doing its daily activity, business now are done in very short span of time even without the presence of both party at the same place or time. Now it is possible for you to establish your own company with a very small financial investment or in virtually cases even without any start-up capital. eBay use the internet in carrying of its daily business to meet target market and satisfy its customer at a very low cost and maximizing profit.Information People worldwide are using the internet on a regular basis, with email and search engines as the most popular services. Information is power. People are able to influence, direct, convince, educate and manipulate others through one single tool The distribution of selective randomness. Email and discussion forums allow people to share their thoughts, ideas and experiences with other people from all corners of the world. Within a relatively short extent of time the Internet and its communication channels will be part of our daily lives as are running water and electricity.Cost forcefulness The internet is by far the most effective communication tool. If you want to send a letter via conventional or so-called slake mail, it will cost at least around $1 assumptive you restrict yourself to two single sheets of paper. Sending the same amount of cultivation via email will be up to 100 times cheaper with nimble delivery. In addition to this, email with its numbers of advantages ove r the slow mailing system of delivery of messages, sending and get a reply on the spot.Online Auction In this massive marketplace, eBay rules the auction sites. According to the Nelison Rating, eBay is among the top ten most trafficked sites on the internet. eBay leads the online auction industry with a to a greater extent than 60 percent share of the market, its closest competitors, Yahoo Auctions, is only half its size followed by Amazon.com, all these are done with the help of the internet and makes eBay grinning to the bank on daily basis.Low Cost Operation runway business requires tons of capital no matter the size of the outfit, the business has to pay for rental shops, offices, motor vehicle, staffs, before it can think of devising its profit which is the primary idea of the business, but doing online business you cut start your expenses to a very little amount of capital and that is the edge eBay is use to run its operations and has really help the business since it doe s not have physical presence anywhere, it does its business around the globe and sell lots of items to its customers worldwide. The internet helps eBay in an immeasurable way of cutting down cuts of operations and get to all part of the world without even being there in presence.4. INTERNET AS A MARKETING PUBLIC dealing TOOLSPublic relations is defined as a management turn tail which identifies, establishes and maintains mutually beneficialrelationships between an organization and the public upon which its success or failure depends. Whereas advertising is aone-way communication from sender to the receiver, public relations considers multiple audiences and uses two way communication to monitor feedback and rig both its messages and the organizations actions maximum benefit.The internet is used as a tool in Public Relations and has replaced the use of paper form of notifications and is carried out in method stated below.Tweeter Social media is a great way to have a conversation wi th your market and manage connections with prospects, customer, bloggers. Even if you dont join Twitter you can monitor what people are saying company, trends, friends and products. This is quite a useful from a marketing and PR standpoint. Tweeter has a search engine that let you post any information and can be link up to eBays platform.Facebook Business firms states their URLs on cable Tv commercials, were friends and followers can join them on Facebook. This is sharp method way of internet PR, youre a inauguration entrepreneur, you could start a group to help entrepreneurs connect and exchange ideas. try to make sure one doesnt exist already in your area. Your friends on your facebook will have first hand information of what is happening around you and your business and will also pass to from friends to friends if even they are not yours. eBay is linked to facebook which acts as an indirect form of PR, Instant message could also take form by chatting on both platform.Email Thi s is the fastest, filter less and cheapest form of PR and e-marketing with the use of the internet, when searching for information or to joint an organization like eBay, Amazon you go through a process of filling and providing certain information about yourself and your preference requirement, all these information is kept in their database and at the end you provide your e-mail. The organizations use their database information to communicate with you, through this medium you are updated with the latest information relating to previous request. As you change your preference change it is also updated in their database. eBay use this form of PR to promote their product to you and information is direct to you in respect of delivery of the item you paid for.Website Feedback Various website use a page known as website feedback as a form PR tool to give a comments, complain or hatch on your experience you may have after buying a product or trial of certain items in other for them to kn ow how their customer feel about product bought from them.5. EBAY SWOT ANALYSISSTRENGHT The club use the advantage of Customer Relationship Management (CRM). Both parties (Buyers and Sellers) subscribe with the company and information needed by eBay on dealers. This is known as Business2Consumer (B2C) of their business. With the strong customer and dealer relationships are based on Consumer2Consumer (C2C) business platform, where good business relationships occurs, where buyers and sellers interchange feedback for each other for the next accomplishment to take place.WEAKNESSES Organizations works painfully to limit fraud. eBay platform of business is very open to fraudulent activities. But the company act with the issue very quickly. These includes inferior goods being marketed to unknown and suspecting eBayers. Other forms of theft could include redirection of stolen goods. lay down it known that fraud and theft are problems with outsiders not eBay. The weakness is that evil in dividuals can exploit the C2C business platform. Many companies, systems breakdowns could disturb the trading achievement of eBay on daily bases. eBay and Paypal have suffered shutdowns and total breakdown. As technology improves for the better weakness will be less an issue.OPPORTUNITIES Acquisitions bring new business strategy openings. eBay has into agreement to buy off online telephone company Skype Technologies with a deal reported of about worth $2.6 billion. PC users use Skype to have conversation with each other for no charges and make cut-price calls to handheld cell-phones and fixed landlines once you have subscribe to the services. This will bring in more customers to the business and also make profit to continue to grow.THRATS The world Internet brands, success attract competition. Overseas competitors competing in their home markets have the technical experience that could give them a stronger advantage over eBay. It came to the bill poster of eBay that it has met wit h other USA home Internet providers when trading in other international country. Yahoo stand out in the Asian market.Doing the same market is a threat, just like weaknesses stated above, the name is attacked by mischievous individuals. When e-mail sent to unknown eBayers disguards to come from eBay. Logos, and design of the pages looks just the same. However they are designed so that you input private information that the thieves can use to accesses to passwords and identifications.Not all costs can controlled by eBay, example shipping charges and credit card charges. With fuel prices to rise, the customer suffers the emergence of delivery and postal charges. This meet the total cost of auctioned items very expensive. When provider of credit card merchants like Visa or Master-card decide a charge for online business transaction the total cost of the same items would add-on with a negative effects on the final customer of the product and will make eBay loose some of its future cons umer and will affect the profit and share value of the company.6. CONCLUSIONEBay is well aware that in order for the company to maintain its competitive advantage and make it sustainable in the long run, the company must take advantage of the changes at the corporate, organizational and business levels. EBay embraces the five building blocks which are applied promiscuously throughout eBays history improvisation, co-adaption, regeneration, experimentation and time pacing as perspicuous by the strategies discussed. The company also embraces the 10 principles of competing on the edge about strategy, organization and leadership.With all hands on deck EBay can go further if the managing, marketing department embrace more with its IT department by merging with more social media platform not just their website because social website break more distance with communities of friends of my friends.Security department should work more bringing down the risk of internet fraud, this is one area of online business transaction that turn people away from buying online, because nobody wants to their funds to end up on the place after paying for an item or product.